Analytics and reporting for a med spa
Most med spas cannot answer one question: what did a booked injectable client cost to acquire last month. The data lives in four systems that do not talk to each other, so the answer becomes a feeling about whether Instagram is working.
The chain to instrument is short. Ad spend, then calls and form fills, then consults booked, then treatments performed, then revenue and the second visit. Break any link and every number above it is decoration.
Two failures are specific to this category. Counting a lead as the conversion when the real unit is a performed treatment, which flatters a cheap-lead channel over the one filling chairs. And ignoring the second visit, where the money is in a business built on retreatment. A channel at $210 per performed treatment with a 60% return rate beats a channel at $120 that never comes back.
Two weeks in, working means one weekly page with spend, calls, consults, treatments and revenue by channel, fed by your booking software and phone system rather than rebuilt in a spreadsheet every Friday. Set up once, it also shows which injector converts consults, which is usually the most useful number nobody is measuring.