Where Washington's med spas are
The largest concentrations of med spas in our Washington data are in Bellevue, Seattle, Puyallup, Tacoma, Bellingham, Lynnwood, Issaquah and Renton. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Bellevue.
The map pack in Washington
Google shows three businesses in the map pack for a search like "med spa near me" in Bellevue. In Washington the shops that hold those spots usually sit near the 90th percentile, 257 reviews, not the median. 29.2% of Washington med spas have passed 100 reviews; the other 70.8% are competing for whatever is left below the fold.
The website gap in Washington
10.3% of Washington med spas list no website on their Google profile, about as many than the national 10.3%. Nationally, med spas with a website have a median of 57 reviews against 11 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
What to do first in Washington
- Set a review velocity. One review per job day, asked at the door, moves a 45-review shop past the Washington 75th percentile (121) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Washington customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 45 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.