<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Med Spa Marketing HQ</title><link>https://medspamarketinghq.com/</link><description>Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for med spas.</description><item><title>What the $9 unit price war actually costs the clinic that wins it</title><link>https://medspamarketinghq.com/blog/what-the-9-dollar-unit-botox-war-costs-you/</link><guid>https://medspamarketinghq.com/blog/what-the-9-dollar-unit-botox-war-costs-you/</guid><pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate><description>The economics behind aggressive per-unit neurotoxin pricing, what it does to your average ticket and your ad math, and what to do when a discounter opens nearby.</description></item><item><title>Hiring a marketing agency for a med spa, or doing it yourself</title><link>https://medspamarketinghq.com/guides/hiring-a-marketing-agency-med-spas/</link><guid>https://medspamarketinghq.com/guides/hiring-a-marketing-agency-med-spas/</guid><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate><description>What a fair price is, the red flags specific to aesthetics, what to keep in your own name, when in-house makes sense, and why a trial beats a contract.</description></item><item><title>Meta is not going to approve your before and after ads</title><link>https://medspamarketinghq.com/blog/why-meta-rejects-your-before-and-after-ads/</link><guid>https://medspamarketinghq.com/blog/why-meta-rejects-your-before-and-after-ads/</guid><pubDate>Sat, 29 Aug 2026 00:00:00 GMT</pubDate><description>Why cosmetic before-after imagery keeps getting rejected in Meta ads, what a restriction costs a med spa, and the formats that get approved.</description></item><item><title>The med spa calendar: laser season, the summer dip, and a plan for the slow weeks</title><link>https://medspamarketinghq.com/guides/med-spa-slow-season-marketing-plan/</link><guid>https://medspamarketinghq.com/guides/med-spa-slow-season-marketing-plan/</guid><pubDate>Tue, 25 Aug 2026 00:00:00 GMT</pubDate><description>How aesthetic demand actually moves through the year, what to promote in each window, budget shifts by month, and the two dips every clinic can plan around.</description></item><item><title>Med spa pricing, packages and memberships that actually hold up</title><link>https://medspamarketinghq.com/guides/med-spa-pricing-memberships/</link><guid>https://medspamarketinghq.com/guides/med-spa-pricing-memberships/</guid><pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate><description>Per-unit versus per-area pricing, good-better-best treatment plans, deposits, membership tiers that flatten slow months, and how pricing decides your ad math.</description></item><item><title>What a missed call costs a med spa, and the follow-up that fixes it</title><link>https://medspamarketinghq.com/guides/missed-calls-speed-to-lead-med-spas/</link><guid>https://medspamarketinghq.com/guides/missed-calls-speed-to-lead-med-spas/</guid><pubDate>Wed, 12 Aug 2026 00:00:00 GMT</pubDate><description>Speed to lead in aesthetics, missed-call text-back, the five-minute rule, consult no-show recovery, and the scripts a front desk can run without extra staff.</description></item><item><title>The seven things a med spa website has to do</title><link>https://medspamarketinghq.com/guides/med-spa-website-essentials/</link><guid>https://medspamarketinghq.com/guides/med-spa-website-essentials/</guid><pubDate>Wed, 05 Aug 2026 00:00:00 GMT</pubDate><description>Online booking, treatment pages that price and reassure, medical director credibility, speed on a phone, and the consult form that fills the treatment calendar.</description></item><item><title>How to get your med spa named in ChatGPT, Perplexity and Google AI answers</title><link>https://medspamarketinghq.com/guides/ai-search-chatgpt-med-spas/</link><guid>https://medspamarketinghq.com/guides/ai-search-chatgpt-med-spas/</guid><pubDate>Fri, 31 Jul 2026 00:00:00 GMT</pubDate><description>What AI answer engines pull from, the page structure they quote, why review wording matters more than keywords, and a 30-day plan for an aesthetic clinic.</description></item><item><title>Instagram and Facebook ads for med spas without getting your account restricted</title><link>https://medspamarketinghq.com/guides/instagram-facebook-ads-med-spas/</link><guid>https://medspamarketinghq.com/guides/instagram-facebook-ads-med-spas/</guid><pubDate>Fri, 24 Jul 2026 00:00:00 GMT</pubDate><description>Meta's cosmetic procedure and before-after rules, the creative that gets approved, offers worth running, budgets, and a retargeting build for aesthetics.</description></item><item><title>Google Ads for med spas: what converts, what gets disapproved, and a budget that works</title><link>https://medspamarketinghq.com/guides/google-ads-for-med-spas/</link><guid>https://medspamarketinghq.com/guides/google-ads-for-med-spas/</guid><pubDate>Fri, 17 Jul 2026 00:00:00 GMT</pubDate><description>Campaign structure for injectables and laser, Google's policy on prescription drug terms, negative keyword lists, and realistic cost per treatment.</description></item><item><title>The Google Business Profile setup that gets a med spa into the map pack</title><link>https://medspamarketinghq.com/guides/google-business-profile-med-spas/</link><guid>https://medspamarketinghq.com/guides/google-business-profile-med-spas/</guid><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate><description>Primary category, treatment services, the photo mix that converts, weekend hours, Q&amp;A seeding and posts, written for busy aesthetic clinics.</description></item><item><title>How med spas get more Google reviews without a HIPAA problem</title><link>https://medspamarketinghq.com/guides/get-more-google-reviews-med-spa/</link><guid>https://medspamarketinghq.com/guides/get-more-google-reviews-med-spa/</guid><pubDate>Fri, 03 Jul 2026 00:00:00 GMT</pubDate><description>The checkout ask, the exact text to send, what you can and cannot say in a reply, and the review velocity that moves a clinic past the industry median.</description></item></channel></rss>