Where Oregon's med spas are
The largest concentrations of med spas in our Oregon data are in Portland, Eugene, Bend, Salem, Medford, Lake Oswego, Albany and Redmond. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Portland.
The map pack in Oregon
The map pack is a three-slot race, and in Oregon it is won by review count and recency far more than by rating: 90.1% of Oregon med spas are already at 4.5 stars or better, so stars do not separate anyone. The 75th percentile is 130 reviews and the 90th is 292. Those are the numbers to plan around, not the median.
The website gap in Oregon
A website is the clearest marker of a med spa that is going to compete for the map pack, and 11% of med spas in Oregon do not have one linked. Across the country the median review count with a site is 57, without one 11. If your shop is in the 11%, start there.
What to do first in Oregon
- Set a review velocity. One review per job day, asked at the door, moves a 44-review shop past the Oregon 75th percentile (130) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Oregon customers decide.
- Follow up every lead within five minutes. Speed to lead beats ad spend in a trade where the customer is collecting three quotes. The calculator shows what slow replies cost.
- Then, and only then, spend on ads. Pointed at a profile with 44 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.